Bob Burg on “The Go Giver”: A Fresh Perspective on Increasing Your Success

    International bestselling author, Bob Burg joins Charlie to discuss his uber popular book, “The Go Giver” and it’s in five laws to increase your personal effectiveness and professional success.

    Bob shows how giving is the pathway to a successful business, and how the best way to win the rat race is to rise above it.


    • The Law of Value (1:37 —19:06)
    • The Law of Compensation (19:07 — 26:19)
    • The Law of Influence (26:20 — 30:25)
    • The Law of Authenticity (30:26 — 41:24)
    • The Law of Receptivity (41:25 — 51:20)


    • “While price is finite, value can be concrete and also conceptual” BB
    • “Write it down if you have to: who do I serve in my job and why does it feel good to do it?” BB
    • “The golden rule of business is that people will do business and refer business to people who they know, like, and trust well” BB
    • “Placing another person’s interest first does not mean you should be anyone’s doormat or self sacrificial” BB
    • “You have intrinsic value, by being a human being you bring value to the world” BB
    • “Sometimes it’s difficult to see what we really have that makes us unique and distinct from others in a positive way, so it’s important to have a mentor” BB
    • “We lead with our strengths.” BB


    Bob Burg, coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences, is committed to inspiring the entrepreneurial spirit in us all. He shows that companies both large and small that conduct their businesses “The Go-Giver Way” are not only of much greater value to their customers; they are also significantly more functional, and profitable, as well.

    ASK YOURSELF: (List 3-4 thought provoking questions)

    • Am I in the rat race? How did I get pulled in?
    • What is the intention I can focus on to have a more successful business?
    • What can I supply that is more valuable than money?
    • Who is in my sphere of influence?
    • How can I add value to other people’s lives?

    Thank you for listening to Unlocking Greatness! 

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